Challenge
• $ 400m turnover FMCG business
• Subsidiary of a major industrial concern
• Unprofitable for 8 years
• Holding company wanted an end to funding losses
• New MD appointed [internal promotion]
Intrervintion
• Leadership:
o Deputy Chairman
o Interim Deputy MD
o Interim Marketing Manager
• Support: 8-person consulting project team for 7 months
• Stabilising:quick hits. E.g. repricing and cost reduction
• Funding: Holding company
• Renewal:
o Closed head office
o Focused on Leadership, competitive strategy, and sales & marketing.
Results
• Profitable within two months
• Switched from& 2m loss to &1m profit per month
• 1st quarter profit for the first time in history
• Gained 10% market share in 7 months
• BU Fees recovered in 6 months