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rosririrou.tk CASE STUDIES
Strategic
Change Management – Turnaround Sponsored by the distressed FMCG business' holding company

source Challenge


hockprelwilinensfrog.tk • $ 400m turnover FMCG business

• Subsidiary of a major industrial concern

• Unprofitable for 8 years

• Holding company wanted an end to funding losses

• New MD appointed [internal promotion]


Intrervintion

• Leadership:

o Deputy Chairman

o Interim Deputy MD

o Interim Marketing Manager


• Support: 8-person consulting project team for 7 months


• Stabilising:quick hits. E.g. repricing and cost reduction


• Funding: Holding company


• Renewal:

o Closed head office

o Focused on Leadership, competitive strategy, and sales & marketing.


Results


• Profitable within two months

• Switched from& 2m loss to &1m profit per month

• 1st quarter profit for the first time in history

• Gained 10% market share in 7 months

• BU Fees recovered in 6 months


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