Challenge

• $ 400m turnover FMCG business

• Subsidiary of a major industrial concern

• Unprofitable for 8 years

• Holding company wanted an end to funding losses

• New MD appointed [internal promotion]

Intrervintion

• Leadership:

o Deputy Chairman

o Interim Deputy MD

o Interim Marketing Manager

• Support: 8-person consulting project team for 7 months

• Stabilising:quick hits. E.g. repricing and cost reduction

• Funding: Holding company

• Renewal:

o Closed head office

o Focused on Leadership, competitive strategy, and sales & marketing.

Results

• Profitable within two months

• Switched from& 2m loss to &1m profit per month

• 1st quarter profit for the first time in history

• Gained 10% market share in 7 months

• BU Fees recovered in 6 months